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The Tile People

Haywards Heath, West Sussex

About

The Tile People stands as a trusted source for architects, designers, and construction professionals seeking exceptional tile solutions for their projects. Their commitment to excellence, coupled with unparalleled product range, positions them as the premier choice for those seeking an extraordinary fusion of design, functionality, and value.

  • Highly Rated 4.8/5

    Good value for money products with staff that are very knowledgable and friendly.

  • Forever Evolving

    Always looking to the future and helping with overall home projects.

  • Large Showroom

    Explore Sussex's finest showroom with expert advice on hand.

The Tile People Website

The Challenge

The Tile People have a great following on social media and in their existing marketing database. Over 5,000 combined. Knowing names isn't enough to stay ahead of the curve, they aspired to knowing more about their data to serve the right message at the right time.

  • No Customer Profiling

    Having a database is one thing but knowing their budgets, sizes and design is next level.

  • No Automations

    No decision trees which could be automated to save staff workload.

  • Lack Of Support

    Previous platforms like Klaviyo didn't offer the face-to-face assistance needed.

Tile People Showroom

The Solution

Before partnering with kyco, The Tile People already had an existing marketing database of +2,500 contacts. kyco migrated the data away from Klaviyo to the kyco platform, replicating any existing marketing templates and redirecting sign up links.

  • Email Marketing Platform

    Unifying all data collection points to action valuable customer preferences.

  • Automating Journeys

    Saving time by serving content based on previous interactions via decision trees.

  • QR/NFC Tiles

    Interactive displays allowing customers to browse ranges digitally.

Automation Workflow

Results

Since switching to kyco, email campaigns have seen an average open rate of 36%. With such a strong open rate, customers are kept in the loop of new tiles and promotions. QR/NFC Tiles have been placed around the showroom to enable an interactive visit from browsers.

  • Increased Email Open Rates

    Achieving consistent 36% open rates on campaigns.

  • Increased Customer Communication

    Proactive messaging based on customer interests.

  • Interactive Showroom

    Digital engagement via QR/NFC technology.

Tile People Results

"By creating customer profiles within the kyco platform, we know what customers are looking for before they have even walked into the showroom. I've already recommended kyco to a number of businesses. If you're doing no email marketing or you haven't got the time for it, this software and the support these guys give you is brilliant."

Ashley Owner, The Tile People
Get in Touch

Let's talk.

Got a question about the platform? Our team is ready to help you grow.

Call Us 01273 044107
Email Us hello@kyco.uk
Visit Us Brighton, United Kingdom

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