About

The Tile People stands as a trusted source for architects, designers, and construction professionals seeking exceptional tile solutions for their projects.

Their commitment to excellence, coupled with unparalleled product range, positions them as the premier choice for those seeking an extraordinary fusion of design, functionality, and value.

Highly Rated 4.8/5The reviews speak for themselves. Good value for money products with staff that are very knowledgable and friendly.

Forever EvolvingAlways looking to the future and helping with overall home projects by diversifying product ranges.

Large ShowroomExplore Sussex's finest showroom. With a vast amount of tiles on display and expert advice on hand, your visit will be worthwhile!

The Challenge

The Tile People have a great following on social media and in their existing marketing database. Over 5,000 combined.

Knowing names isn't enough to stay ahead of the curve, they aspired to knowing more about their data to serve the right message at the right time. Being proactive and helpful with their customers dream projects.

No Customer ProfilingHaving a database is one thing but knowing their budgets, sizes and design is next level.

No AutomationsBefore partnering with kyco, there were no decision trees which could be automated and save staff workload.

Lack Of SupportWith klaviyo, they are are US based and don't offer face-to-face assistance.

The Solution

Before partnering with kyco, The Tile People already had an existing marketing database of +2,500 contacts.

kyco migrated the data away from Klaviyo to the kyco platform, replictaing any existing marketing templates and redirecting sign up links.

- In store customer profiling
- Email Marketing
- Digital Loyalty Cards
- Dynamic QR/NFC Tiles
- Signpost
- Wi-Fi Boosting & Data Capture

Email Marketing Platformkyco's core system unifies all of the data collection points. Action valuable customer preferences at the click of a button.

Automating JourneysSaving time by serving content based on each user's previous interactions/engagement. Enabled by decision trees and A/B testing.

QR/NFC TilesWhilst walking around the showroom, customers can browse different range styles and colours by simply interacting with the displays.

Results

Since switching to kyco, email campaigns have seen an average open rate of 36%. With such a strong open rate, customers are kept in the loop of new tiles and promotions.

QR/NFC Tiles have been placed around the showroom to enable an interactive visit from browsers. If there is a preferred range, they can tap their phone against the tag and browse the full range which could be new designs or colours.

Interactive ShowroomGathering data whilst showcasing the full ranges on kyco versitle QR/NFC tiles.

Successful Automation SeriesSaving time yet delivering results. Staff can focus on other day-to-day tasks knowing excellent, good-looking emails are being sent.

Impact Summary

The Tile People have changed the way their email marketing operates by embracing automations and new ways of data collection:

Increased Email Open Rates

Increased Customer Communication

Interactive Showroom

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Testimonial

"By creating customer profiles within the kyco platform, we know what customers are looking for before they have even walked into the showroom.

I've already recommended kyco to a number of businesses. If you're doing no email marketing or you haven't got the time for it, this software and the support these guys give you is brilliant."

Ashley, The Tile People