About

The Horse Inn is located in the charming village of Hurstpierpoint, West Sussex. A 16th century pub offering a wide variety of food including specialist menus. A perfect venue for gatherings, meetings, weddings or just to enjoy a lovely meal/drink.

Highly Rated FoodThe reviews couldn't be more accurate. Large portions, great taste and good value for money. What's not to like?

4 En-suite Guest RoomsIf you're down for the weekend, look no further. You can enjoy a stay in the countryside within a spectacular venue. Be sure to check the gin bar.

Event SpaceA perfect spot to host different types of gatherings. From birthday parties to wedding receptions, it's all covered.

The Challenge

The day to day running of a pub can be stressful and hard work. The Horse knew they needed to embrace technology and start building a database of customers but they were unsure on how to get started and what technology to use.

No DatabaseBefore partnering with kyco, there were no contacts or data to leverage. It was a start-from-scratch position.

No Wi-Fi Data CaptureThey had Wi-Fi which was password-protected only.

No SupportFaced technology challenges to keep up the local competition.

which-way-go-wooden-signpost-with-three-arrows-sky-with-clouds.jpg

The Solution

After selecting kyco's full marketing suite, the team implemented the following technologies and services:

- In store customer profiling
- Email Marketing
- Digital Loyalty Cards
- Dynamic QR/NFC Tiles
- Signpost
- Wi-Fi Boosting & Data Capture
—
New fast, clean website
Professional Photos

Email Marketing Platformkyco's core system unifies all of the data collection points. Action valuable customer preferences at the click of a button.

Digital Loyalty CardsAn eco-friendly way to give back to your loyal customers. Our cards also can perform push notifications and geo-fencing alerts.

Wi-Fi Boosting & Data CaptureAllow your customers to connect to your paid Wi-Fi in exchange for some of their information. Typically we collect name and email but this can be bespoke.

Results

Since partnering with kyco, The Horse has since built up an active database of over 1,500+ contacts. Now, they can promote new menus, quiz nights and other events. They also reward their customers using the Digital Loyalty Cards.

After seeing such success, kyco has also made a fresh new website and taken professional photos of both food and the venue.

Database Growth (0 to 1,500+)Gathering data via Wi-Fi adaption, QR/NFC table tiles and Digital Loyalty Cards. The Horse now has a large pot of gold that they can market to with specific, relevant and targeted messaging.

Professional PhotographyOur experts are showcasing The Horse in all it's glory. The food is exceptional and now they have mouthwatering pics to match.

40% Email Open RatesThe industry average open rate for email marketing campaigns within the hospitality industry is 20%. kyco is achieving over DOUBLE. We are extremely proud to have this success for our customers.

Summary Impact

The Horse Inn has transformed its business by embracing technology, building a substantial customer database, and enhancing its online presence.The results speak for themselves:

Increased Customer Visits

Increased Average Order Value

A Competitive Edge In The Local Hospitality Industry

Testimonial

"Partnering with kyco was a game-changer for The Horse Inn Hurst. We knew we needed to improve technology, but the challenge was daunting. kyco's solutions not only simplified the process but transformed our business. From building a substantial customer database to creating targeted marketing campaigns, they've been instrumental in our success. Their innovative technologies, coupled with a fresh online presence, have elevated our pub experience.

The proof is in the numbers – a rapidly growing database, stunning visuals, and an impressive 40% email open rate.

We couldn't be happier with the results and the ongoing support from the kyco team. It's more than a partnership; it's a recipe for success in the modern hospitality landscape."

Lainey, The Horse Inn Hurst