About

Burger & Bird is an independent, family run business in Peacehaven, East Sussex. It is a large venue with an amazing menu. The food is highly regarded by all who dine.

In addition to great food, they also host a wide range of events. Bringing the local community together. Comedy Wings being one of the most popular!

Highly Rated FoodA large range of specialist burgers to your traditional Sunday Roast.

Frequent EventsEnjoy a wide arrange of events with your meal. Comedy Wings is one for the diary! An evening of entertainment ft. many comedians!

Large Dining SpaceA fantastic spot to host gatherings. From birthday parties to wedding receptions, it's all covered.

The Challenge

The Burger & Bird team are ambitious individuals and were ready to embrace a digital transformation.

Relying on a great reputation and top reviews it was now the time to start leveraging the footfall and active diners. There was no data in place before kyco was implemented.

No DatabaseBefore partnering with kyco, there were no contacts or data to target. It was a start-from-scratch position.

No Tech To Increase ROINo system in place to increase average customer spend. Rewarding and keeping brand loyalty.

No Reminder MessagesNot gathering specific data such as birth months and event interest.

The Solution

After Carly (Owner) and Hayley (Manager) met with Nathan, they opted for kyco's full marketing package and the team then implemented the following technologies and services:

- In store customer profiling
- Email Marketing
- Digital Loyalty Cards
- Dynamic QR/NFC Tiles
- Signpost App
- Wi-Fi Boosting & Data Capture
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Professional Photos

Advanced Customer ProfilingWith kyco's technology, we have discovered customers preferred dishes, drinks, and thoughts on Sunday Roast. This is all on a 1-1 level. Enabling individual marketing.

Digital Loyalty CardsAn eco-friendly way to give back to your loyal customers. Our cards also can perform push notifications and geo-fencing alerts.

Wi-Fi Boosting & Data CaptureAllow your customers to connect to your paid Wi-Fi in exchange for some of their information. Typically we collect name and email but this can be bespoke.

Results

The partnership between Burger & Bird and kyco has been nothing short of a fairytale. Within 3 months of working together, we've captured and identified over 1,000+ contacts via Wi-Fi and Digital Loyalty Cards. After 12 months, it's sitting at +3,000!

Customers have been very complimentary about the tech changes and are enjoying the rewards.

Database Growth (0 to 3,000+ active)In just a year there is now a large pool of opted-in data that they can market to with specific, relevant and targeted messaging.

Professional PhotographyShowing off the food in all it's glory!

40% Email Open RatesThe industry average open rate for email marketing campaigns within the hospitality industry is 20%. kyco is achieving over DOUBLE. We are extremely proud to have this success for our customers.

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Impact Summary

Burger & Bird has fully onboarded with kyco and are very proud to be working in partnership. We are regularly in contact through direct WhatsApp chats and are on standby whenever needed. Here's the bottom line:

Increased Average Orders via Digital Loyalty Cards

Enabled 1-1 Communication

A Competitive Edge In The Local Hospitality Industry

Testimonial

"I'll be honest, when Hayley first mentioned about meeting with Nathan/kyco I tried to push back the meeting as we had a lot on. Hayley was adamant it would be worthwhile so we ended up speaking. What a great decision!

It was daunting at first having so much new technology implemented at the venue but with the support and guidance of the team, we were put at ease and have managed to build a huge pot of active data.

We're being tailored with our new marketing suite and our customers love the new Wi-Fi and Digital Loyalty Cards. If our customers are happy, we are of course happy.

kyco is a no brainer, I couldn't recommend speaking with them enough for your own bar/restaurant."

Carly, Burger & Bird