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The Half Moon Inn

Balcombe, West Sussex

About

The Half Moon Inn is located in the quiet countryside village of Balcombe, West Sussex. A community pub that offers a wide variety of food and supports local produce for the kitchen and bar. There are a vast amount of locally sourced alcoholic drinks including Harveys Of Lewis and Rathfinny (Alfriston) Wines.

  • Highly Rated Food

    A wide variety of lovely, locally sourced foods.

  • Locally Sourced Bar Range

    Enjoy the taste of Sussex with local brewers.

  • A Community Pub

    There is a real sense of togetherness here.

Half Moon Inn Exterior

The Challenge

The team at The Half Moon wanted to be able to target customers through channels other than social media. They also wanted to enable a loyalty scheme and have an easy to manage tech solution with support on hand.

  • No Database

    No contacts or data to leverage. A start-from-scratch position.

  • No Wi-Fi Data Capture

    Wi-Fi was password-protected only, gathering no customer info.

  • No Loyalty Programme

    No way to reward repeat customers digitally.

Half Moon Challenge

The Solution

kyco implemented the following services to help increase database size and drive footfall:

  • Email Marketing Platform

    Unifying data collection points to action valuable customer preferences.

  • Digital Loyalty Cards

    Eco-friendly rewards with push notifications and geo-fencing alerts.

  • Wi-Fi Boosting & Data Capture

    Collecting customer data in exchange for free Wi-Fi access.

Half Moon Solution

Results

Since partnering with kyco, The Half Moon has built up an active database of over 350+ contacts. Now, they can promote new menus, changes on bar as well as upcoming events like their popular wine & cheese night direct to customers' inboxes. They also reward their customers using the Digital Loyalty Cards.

  • Database Growth (0 to 800+)

    Data gathered via Wi-Fi, QR/NFC table tiles, and Loyalty Cards.

  • Showcasing Events

    Informing subscribers about upcoming events on core dates.

  • 40% Email Open Rates

    Double the industry average of 21%.

Summary Impact

Summary Impact

The Half Moon Inn has modernised its pub with the latest technology, using data capture in the same way as large corporations whilst leveraging the data on their own accord.

  • Increased Customer Engagement
  • Created A Large List Of Opted-In Data
  • A Competitive Edge In The Local Hospitality Industry
Half Moon Results

"I'd recommend kyco 100% to any other local business. The part that was attractive from the off is that there is no long term contract. We thought we would give it a go and since that moment we haven't looked back. The support is great. The team are so quick at getting back to us no matter the time of day."

Nick Owner, The Half Moon Inn
Nick Testimonial
Get in Touch

Let's talk.

Got a question about the platform? Our team is ready to help you grow.

Call Us 01273 044107
Email Us hello@kyco.uk
Visit Us Brighton, United Kingdom

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