About

The Half Moon Inn is located in the quiet countryside village of Balcombe, West Sussex. A community pub that offers a wide variety of food and supports local produce for the kitchen and bar. There are a vast amount of locally sourced alcoholic drinks including Harveys Of Lewis and Rathfinny (Alfriston) Wines. It is a perfect spot for a drink whether you are walking the dog in the countryside or driving through the area.

Highly Rated FoodA wide variety of lovely, locally sources foods. There is something for everyone.

Locally Sources Bar RangeEnjoy the taste of Sussex at The Half Moon Inn. Supprting local brewers, their are lots of local tastes to enjoy.

A Community PubThere is a real sense of togetherness when you visit this local pub.

The Challenge

The team at The Half Moon wanted to be able to target customers through channels other than social media. They also wanted to enable a loyalty scheme and have an easy to manage tech solution with support on hand.

No DatabaseBefore partnering with kyco, there were no contacts or data to leverage. It was a start-from-scratch position.

No Wi-Fi Data CaptureThey had Wi-Fi which was password-protected only.

No Loyalty ProgrammeNo loyalty scheme in place.

The Solution

kyco implemented the following services to help increase database size and drive footfall:

- In store customer profiling
- Email Marketing
- Digital Loyalty Cards
- Dynamic QR/NFC Tiles
- Signpost App
- Wi-Fi Boosting & Data Capture

Email Marketing Platformkyco's core system unifies all of the data collection points. Action valuable customer preferences at the click of a button.

Digital Loyalty CardsAn eco-friendly way to give back to your loyal customers. Our cards also can perform push notifications and geo-fencing alerts.

Wi-Fi Boosting & Data CaptureAllow your customers to connect to your paid Wi-Fi in exchange for some of their information. Typically we collect name and email but this can be bespoke.

Results

Since partnering with kyco, The Half Moon has built up an active database of over 350+ contacts. Now, they can promote new menus, changes on bar as well as upcoming events like their popular wine & cheese night direct to customers' inboxes. They also reward their customers using the Digital Loyalty Cards.

They are extremely happy with kyco and are hoping to enable the same tech at their new site due to open in 3-6 months - The Jolly Tanners.

Database Growth (0 to 350+)Gathering data via Wi-Fi adaption, QR/NFC table tiles and Digital Loyalty Cards.

Showcasing EventsUtilising the kyco email platform to showcase and inform subscribers about upcoming events and offers on core dates.

40% Email Open RatesWith an avergae open rate of 50%, The Half Moon Inn are absolutely killing it with their email campaigns. Their subscribers clearly love the content and want to be kept up to date with the latest news. This is why they are achieving over DOUBLE the UK avg of 21%. We are extremely proud to have this success for our customers.

Summary Impact

The Half Moon Inn has modernised it's pub with the latest and greatest technology. Using data capture in the same way as large corporations like Wetherspoons and Greene King whilst leveraging the data on their own accord. The results speak for themselves:

Increased Customer Engagement

Created A Large List Of Opted-In Data

A Competitive Edge In The Local Hospitality Industry

Testimonial

"I'd recommend kyco 100% to any other local business. The part that was attarctive from the off is that there is no long term contract. We thought we would give it a go and since that moment we haven't looked back.

The support is great. The team are so quick at getting back to us no matter the time of day. A big thank you to the kyco team."

Nick, The Half Moon Inn

Database Growth (0 to +500)Gathering data via Wi-Fi adaption, QR/NFC table tiles and Digital Loyalty Cards. The Horse now has a large pot of gold that they can market to with specific, relevant and targeted messaging.

Professional PhotographyOur experts are showcasing The Horse in all it's glory. The food is exceptional and now they have mouthwatering pics to match.

40% Email Open RatesThe industry average open rate for email marketing campaigns within the hospitality industry is 20%. kyco is achieving over DOUBLE. We are extremely proud to have this success for our customers.