In 2023, it was reported by the insolvency service across England and Wales that 25,158 companies had to close. This was a record high rate of firms closing since 1993. Although the highstreets are changing, so are larger companies. Consumers want the best for both online and offline services so corporations are adopting new and exciting ways to better improve all experiences across the board.
Technology can greatly benefit small, independently run businesses on the local high street by leveling the playing field with larger competitors. Technology is constantly changing and fueling the world that we live in. Meaning, smaller companies aren’t always given a fair chance against bigger corporations.
At kyco, we understand the struggles that this may bare for businesses that might be struggling. Therefore, we have created a service that includes all of the benefits for a fraction of the price. Taking that first step into the world of technology can be daunting, but we are here to make the transition as easy as possible with constant 1:1 support.
You might be asking yourself “what is this service?”. Well, we’re here to show you. Here are some tips and tricks that we use everyday in our services to keep our clients on top.
Direct Marketing 📩
For instance, email marketing allows small businesses to reach a wider audience and build a strong online presence. It is an incredibly effective way to connect with your audience, build relationships, and drive conversions. Here are some compelling reasons why you should adopt email marketing into your marketing strategy:
Return of investment: Email marketing has a higher ROI compared to other digital marketing channels. According to the Direct Marketing Association, email marketing has an average ROI of 4400%.
Let’s target your audience: It allows you to target specific segments of your audience based on demographics, behavior, and preferences, ensuring that your message reaches the right people. You can personalize your messages and tailor them to each person.
Cutting costly corners: It is a cost-effective way to reach a large audience, with costs per conversion often being lower than other digital marketing channels. In today's crowded digital landscape, it can be a competitive advantage for businesses when it is used effectively.
Engage, engage, engage 👫: Email marketing can increase customer engagement, leading to higher conversions, loyalty, and retention. It has been shown to increase conversions by driving traffic to websites, landing pages, and social media profiles. Regular email communication helps build trust and loyalty with your audience, fostering a sense of familiarity and rapport.
Right place, right time: It enables you to communicate with your audience in real-time, whether it's announcing new products, promotions, or events. It allows you to scale your message and reach a large audience quickly and efficiently.
Data collection and analysis: It provides valuable data insights on subscriber behavior, preferences, and demographics, which can inform future marketing decisions. It lets you see measurable results, allowing you to track open rates, click-through rates, conversion rates, and more. Cool, right!?
What's the long-term plan?: Email marketing is a long-term strategy that can be sustained over time, providing a consistent flow of leads and conversions. It can be integrated with other channels like social media, content marketing, and paid advertising to create a cohesive marketing strategy.
Email automation: Don’t just stop there with email personalisation. Email automation lets you take a step into a new direction. When customers sign up to your service or have birthdays, you can set the system to send automated emails on your behalf.
At kyco, we assist and fully train you on our email marketing platforms. For some of our clients, they don’t have the time to populate emails each week. Therefore we work with them to schedule content and create branded content to push their weekly and monthly services/products.
Reviews ⭐⭐⭐⭐⭐
Customer review platforms and feedback tools enable small businesses to monitor and improve customer satisfaction. It lets companies interact with their customers on a personal level, while directly hearing of their own experience when visiting the company. It creates direct-feedback, allowing independently run sectors to improve any areas that might be under performing that they weren't aware of.
Review services allow for global reach because they are search engines. Search engines are used everywhere in the world to allow people to access information quickly, promptly and hassle free. Therefore, anyone in the world can find you at any time and read about your service/products.
Customer reviews are a fantastic way for greater exposure and personal interaction with your family-like customer base. At kyco, we constantly encourage our clients to seek out reviews. Therefore, we provide google review lanyards that can be given at any point during service. This way, you can catch them at the right moment rather than when they are away, busy amongst their own lives.
Quick and Easy ☕
Technology such as dynamic NFC/QR codes, data customer profiling and automated marketing systems can help create less stress for employees. When technology is introduced and used effectively to streamline the business, employees often work better as it improves their work processes and day to day tasks. Meaning they don’t feel as overwhelmed as they would if everything was manual based.
Not only this but having NFC/QR codes available with things such as menus, events and reservations available to view and book directly, it saves on the extra cost of printing physical copies. It is also quick and easy to update wherever, whenever needed for each establishment. They just need to login to the backend of their NFC/QR tag and update where needed.
At kyco, we are always thinking of ways to be eco-friendly. Our NFC/QR barcodes are the next step in the right direction to help cut companies' carbon footprint. Everything the customer needs to know is in one place at the tap of a button. No fuss, no rush and quick to get service if employees aren’t in sight at that given time.
Database Collection and Optimization 📋
Database collection through WiFi refers to the process of gathering data using wireless networks, typically using devices such as laptops, smartphones, or specialized data collection equipment. Typically, we adopt customers data through the use of WiFi to grow our clients marketing database. Creating a wider pool of data to utilize and explore. It is a smart and surefire way to also adopt in-store customer profiling where customers are asked 5-10 questions upon logging into your WiFi system. This is captured in our backend to also utilize and better understand the demographic coming into your establishment.
Benefits of Data Collection through WiFi:
⭐ Convenient: Data collection through WiFi is often more convenient than traditional methods such as paper-based surveys or manual data entry.
⭐ Live data: WiFi-based data collection allows for real-time monitoring and analysis of data.
⭐ Expansive: WiFi-based data collection can handle large amounts of data from multiple sources.
⭐ Cutting costly corners: Data collection through WiFi can be more cost-effective than traditional methods.
Once gaining this pool of data, it is used to benefit our clients' marketing scheme and review new ways to target and improve overall services/products. This way, our clients can better understand consumers' needs and wants before stepping into the establishment.
Staff Training 📣
At kyco, we go above and beyond with our support. We ensure all of your staff are confident in our systems before they start working with us. We often do this through trial periods and regular, weekly check-ins that allow us to discuss any problems or worries they might be having. Our client care is like no-other.
What to Take Away 📦
As you can see, technology offers a range of solutions to help small, independently run businesses stay on the high street. We are seeing more and more companies adopting this shift in the market. However, you don’t have to take on this daunting task alone. At kyco, we are with you every step of the way and are constantly adapting our way of working to suit your business needs. It is our goal to keep you running smoothly, taking away the physical tasks and making them digital.