Creating a Dynamic QR/NFC Code for your business: What is it?
A Quick Response (QR) code is a type of barcode, while Near Field Communication (NFC) enables short-range wireless interactions between devices. Together, NFC and QR codes seamlessly bridge the physical and digital worlds for your customers. It's incredible how these compact technologies can revolutionize your business-customer connections.
When a QR code is scanned, it stores and redirects the user to specific services your business offers. These services can vary widely, tailored to your unique offerings.
Understanding the basics of dynamic QR/NFC codes sets the stage for how they can significantly impact your business.
Dynamic QR/NFC codes are universally accessible, whether placed on tables, storefronts, or bars. This instant access enhances customer satisfaction by providing immediate information. It also eases the workload for staff, ensuring smoother operations in fast-paced environments by placing vital information at customers' fingertips.
Additionally, this personalized experience encourages customers to explore what your venue has to offer and engage with your marketing material, helping you better understand your audience and their preferences.
How does this help my small, local business?
This compact yet powerful technology is increasingly popular in the hospitality sector. At kyco, we recommend implementing this technology from the outset.
Take 'The Horse in Hurst' as an example. Located in Hassocks, this pub needed to embrace technology to streamline operations but was unsure how to proceed. kyco stepped in with our comprehensive marketing suite.
Solutions We Provided:
In-Store Customer Profiling:
Understanding customer preferences allowed The Horse to deliver targeted messages to their audience.
Email Marketing:
We unified key data points to craft bespoke email campaigns, promoting events, deals, and their new website.
Digital Loyalty Cards:
A virtual loyalty card system rewarded repeat customers with points redeemable for various services.
Dynamic QR/NFC Tiles:
We etched custom tiles with The Horse's branding, enabling customers to access information effortlessly.
Wi-Fi Boosting & Data Capture:
Customers connected to the pub's Wi-Fi in exchange for personal details, helping The Horse understand their demographic.
New, Fast, and Clean Website:
An updated website provided a modern online presence that reflected The Horse’s heritage.
Professional Photos:
kyco's photography team captured stunning images of their offerings.
Since partnering with kyco, The Horse has built a database of 1,000+ contacts, promoting new menus and events effectively. They achieved a 40% open rate on emails, showcasing the power of smart data capture. By embracing technology, they saw increased customer visits, order values, and now hold a competitive edge in the local hospitality sector.
"Partnering with kyco was a game-changer for The Horse Inn Hurst. Their solutions simplified and transformed our business. From building a customer database to creating targeted campaigns, kyco's innovative technologies and fresh online presence elevated our pub experience. The numbers speak for themselves – a rapidly growing database, stunning visuals, and an impressive 40% email open rate. We couldn't be happier with the results and ongoing support from the kyco team. It's more than a partnership; it's a recipe for success in modern hospitality."
Lainey, The Horse Inn Hurst
Although it was daunting at the start, kyco stayed with them every step of the way on their new journey. From the results, they can already see the positive impacts it has had. The customer's experience has been taken to a whole new level with this innovative approach to the current market. Enhancing the company's online presence, as well as an overall improved customer experience as soon as they walk through the door.
If you are eager to read our other case studies, please hop on over to our website to read about the community of local businesses that we are lucky to work with.
Let’s get Creative with Barcode!
Adopting QR/NFC codes opens up numerous possibilities for your business:
Digital Menus
Customers can view your menus in seconds! You don’t have to rely on reprinting physical menus. Digital menus mean you can quickly update your products hassle-free with the ability to add drink/food images to give customers a quick preview of what they’re buying. This also means that you don’t have to worry about the added cost of reprint, saving companies revenue in the long run.
Email Marketing
Social media isn’t the only way to sustain customer relationships. Email marketing is a fantastic way to push offers and events that are occurring at your establishment on a 1-1 level. Regular email marketing can sustain brand awareness and loyalty. It’s a very personal experience for the customer, as well as easy to implement by the business.
Scanning the QR code relinks users to a registration form where it will ask for personal information such as full name and email address. After this, the service would ask if the customer would like to opt in/out of company newsletters. It’s really as simple as that!
Social Media Direct Links
Having a dynamic QR/NFC code for social media allows you to promote all of your social channels in one place. The code redirects customers to your business socials allowing them to engage with your company on the go. It is an immediate and effective way for customers to engage with your business without having to search manually.
Digital Loyalty Card
Digital Loyalty Cards are a way to create and give back to those loyal customers. The loyalty card allows consumers to earn stamps through purchasing particular drinks/items from your business. They can then redeem the stamps to get a discount or free item on their next visit. It creates incentives for repeat future purchases and increases brand loyalty.
Events
Showcase upcoming events on your QR/NFC acts as a gatekeeper to all of the exciting things to come. Give clear and informative information on all of the events occurring at your establishment. Customers can easily see the finer details such as time, date, and more. It is also an added platform to help market events besides the usual narratives such as social platforms.
Reservations
Having the option to make a reservation at the touch of a button, encourages customers to do just that. There is no need to ring ahead or contact business via email when they can book while they’re waiting. After looking at all of the amazing events to come, you’re giving the customer the choice to book ahead.
Leave us a review!
Reviews are a positive and negative way to steer customers and show them that you’re a trustworthy business. However good or bad, these reviews are vital to growing your businesses online presence and appealing to new customers. It is online recognition for your hospitality sector and promotion for the services you provide.
Review services such as Google or Tripadvisor allow for a global reach. It is a free marketing tool from consumer to consumer. Having this option built into your QR/NFC encourages customers to leave a review right there and then of your service. It also helps increase customer communication to business by understanding how you can improve your small businesses service. Seeing reviews as a positive way to reach new customers as well as directly hear back from their experience with you.
Why choose kyco for your Dynamic QR/NFC Codes
At kyco, we pride ourselves in being simple, sustainable and affordable for local, independent businesses. Each QR/NFC tile is handmade in-house. We etch them carefully to suit your company's needs, even engraving your company logos to reinforce branding. They are made out of acrylic and stainless steel depending on the business requirements.
The service we provide is custom to our clients with ongoing support at every step of the way. Account executives are a phone call away ready to take your business to the next level. Training is also a key part of our service. We reinforce training to help you take your marketing and data collection to the next level on your local high street.